Episode 2
Continuing from the first episode, I will write about how to tell the difference between a good and bad patent firm based on its website. Even if you create a website, there is no point in leaving it as is, and it will only have negative effects. A website is a place for communication between information senders and people who come into contact with that information. Communication is not a one-way transmission of information, but a mutual exchange of information. Even if a website creator wants to disseminate this kind of information, there is no guarantee that the people who view the website will receive it as intended. It is possible that the interpretation may be different from the website creator's intention. Therefore, it is necessary to update the website so that the thoughts of the website creator can be more appropriately conveyed based on the reactions of the people who view the website. Although some patent offices have websites, they have not been updated for years. An office whose website has not been updated for more than a year is a poorly managed and sloppy office. Even if you request such a firm to file applications for industrial property rights (patents, utility models, designs, trademarks), there is a possibility that customer information and application data are not managed properly. Intellectual property rights, including industrial property rights, are an effective means to increase the value of a company. For this reason, if a patent office that has requested an application for industrial property rights does not properly manage customer information and application data, the value of the company will be reduced as a result.